Milos (Srdjan Todorovic) is a retired adult film star leading a normal family life with his wife Maria (Jelena Gavrilovic) and six-year old son Petar in tumultuous Serbia, trying to make ends meet.

Aware of his problems, Layla (Katarina Zutic), a former co-star, introduces Milos to Vukmir (Sergej Trifunovic), a mysterious, menacing and politically powerful figure in the adult film business who wants Milos to star in his latest project and is willing to pay him a fee that will provide financial support to Milos and his family for the rest of their lives. The only condition is that Milos signs a contract insisting on his absolute unawareness of the scripted scenes they are about to shoot.

Encouraged by his wife to accept the job, Milos turns up for the first day of shooting and is immediately drawn into a maelstrom of unbelievable cruelty and mayhem devised by his employer, the 'director' of his destiny. It soon becomes apparent that Vukmir and his crew will stop at nothing to complete his insane vision. The only way for Milos to escape the living cinematic hell he's entered and to save his family life is to sacrifice everything to Vukmir's art - his pride, his morality, his sanity, and maybe even his own life.